Devising a way to know your customers better and how to anticipate their needs is paramount in the life of your jewelry business. This information will help you determine where and how you should invest your money.

Knowing what inventory to purchase, what kinds of auxiliary services should you provide, if any, how to differentiate your business from your competitors, and how to create customer loyalty can increase your profits substantially. This knowledge can be gleaned from information gathered about your customers. Here’s how….

Data pulled from a customer database, created with jewelry store software, will provide you with crucial up-to-date information allowing you to implement marketing strategies with a higher probability to success.

Furthermore, a method to measure the success of each strategy being implemented should be incorporated into your plan. If a strategy doesn’t reach your targeted profit margin by a specified time, then you can redirect your efforts.

Collecting Useful Data

Each purchasing customer or potential customer, should have an account set up in your system. Besides the basic information like name, address, and telephone number, you may want to gather the following information and enter it into your jewelry store software:

• Email addresses
• Product or service purchased (including repairs and appraisals)
• Purchase price and picture of the item
• Information requested
• Warranty and/or insurance purchased (if applicable)
• Any gem quality disclosures discussed (i.e. treated gems)

Running Reports and Analyzing the Data

Now you can have the jewelry store software generate reports from the information supplied above to help you determine sales activities, such as the following:

• What products are selling and which are not?
• What is the average price of items being sold?
• Is there a particular line of product with a high rate of return/repairs?
• Within a specific line, what price range moves the most products?

There are countless ways to manipulate the data into reports, using jewelry store software, to carefully assess market conditions relevant to your business, allowing you to activate effective strategies to exploit emerging opportunities.

Implementing Marketing Campaigns

Before implementing any marketing campaign, be clear on your objectives. Being as detailed as possible will allow you to create appropriate parameters to measure your results.

Examples of measurable goals are the following:
• Increase diamond ring sales by 10% per month
• Decrease return rate by 30% within 6 months
• Decrease inventory of slow selling items by 20% by April
• Increase repeat business sales by 10 % per month

Once you determine the additional investment needed to reach your stated goals, use the jewelry store software to ascertain the resources available (e.g. cash flow, equity, liquid assets, inventory).

Analyzing the data does take experience within this industry, however using tools like databases and reports, generated by jewelry store software, allows the savvy business owner a way to quickly and accurately spot trends and implement strategies to capitalize on them. Any jeweler who hasn’t incorporated a database system into their brick-and-mortar business, should seriously consider the many benefits as outlined above.

For more information on implementing a jewelry store software program into their jewelry business, please contact www.Ibis-net.com, the experts in jewelry store software systems.

Cheree Dohmann is an internet marketing consultant that works with individual companies to build branding, search engine visibility and create online advertising opportunity for small businesses. Cheree has worked with IBIS for the past 2 years to promote their jewelry store software. To learn more about IBIS,
please visit http://www.ibis-net.com.

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So you’re thinking about opening a jewelry store. Have you given some thought to all of the elements that go into your plan? If you’ve only thought as far as the jewelry and the building, you’re just getting started. There are literally hundreds of components that go into creating a successful, customer-friendly jewelry store.

The three most vital things to be considered are packaging, display options and security. If you aren’t prepared for it, it is easy to get overwhelmed when faced with the task of assembling your store. Here are a few things to consider as you begin planning:

Packaging: You can have the finest diamonds in the world. But what is the customer going to carry them home in? The jewelry box is one of the most recognizable trademarks of the industry. And you’re going to need a lot of them. Your best bet will be to buy wholesale jewelry boxes in the most common shapes and styles, so that you’re prepared for anything.

If you are trying to establish your brand, you can have your wholesale jewelry boxes custom printed to fit your name and logo. You can also buy jewelry boxes in a wide variety of colors to fit the scheme of your business. A uniform line of wholesale jewelry boxes will go a long way towards building a professional image in the mind of your customers.

Display: Jewelry display cases are second only to a quality product when it comes to factors affecting a successful sale. Part of the attraction to a particular piece is the way it is presented. Choosing which jewelry display cases are right for your store will depend largely on the amount of room that you have to work with. If you have the room, it is always best to go with a setup that allows the customer to view all of the jewelry at the same level. Most mall stores have their jewelry display cases lined up in such a way.

If space is an issue, a vertical 360ş jewelry display case is another attractive option. The 360ş display case will conserve space, add depth to a room, and allow your jewelry to shine from all angles. You can even get L-shaped jewelry display cases to turn a corner when necessary. The most important thing is that you pick your display case based on the space you have available.

Security: One of the most important components of operating a successful jewelry store is an effective security system. And that starts with security cameras. A real or fake security camera can go a long way to deterring theft and burglary. Installing even a fake security camera sends a message to would-be criminals that their actions are being watched closely. If you can, a series of real security cameras is your best option. But you can also mix and match a few fake security cameras along with your real system. Just make sure the real security cameras are installed in the areas of most concern.

Of course in the jewelry industry, security goes beyond the cameras. It would also be a good idea to install a door entry chime to alert your staff when a customer enters the store. You can cover a greater range with your security cameras if they are behind a mirrored globe in the ceiling. It is hard to avoid a camera when you aren’t sure which direction it is pointing. Jewelry store owners would also be well advised to install some sort of alarm system to deter after-hours theft.

All of this information is still just a starting point when it comes to setting up your store. But considering all of the variables up front will save you a lot of headaches down the line. For more information on the products discussed here, and for more jewelry store supplies, visit http://www.nu-era.com

Christopher Weis is the marketing director for Nu-Era. Nu-Era and http://www.nu-era.com are services of The Nu-Era Group, LLC -the industry leader in store fixtures, supplies, and fulfillment. Nu-Era has been providing its customers with competitively priced quality products with customer-oriented service since 1949.

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If you0ve ever considered making your own jewelry, you can learn all you can on this beautiful art by buying jewelry making books. You can find jewelry books to make all sorts of jewelry, from necklaces to earrings to bracelets and more. Jewelry making books are great if you want fabulous looking jewelry but you don0t want to spend the money it takes to actually buy it.
When you buy jewelry, materials aside, you are being charged for the labor it took to make that jewelry. If you could eliminate the middle man and just make your own from the lessons you received from jewelry making books, you could save a lot of money.
Where Can You Get Materials?
You can get materials for making jewelry in many hobby stores or even online. You can even find many materials for making jewelry inside the jewelry making books. Jewelry making books not only give you instructions for making jewelry, but they also tell you where you can get the various materials you0ll need to make the jewelry that you are most interested in. Whether you0re interested in making gold jewelry, silver, platinum, hemp or any other type of jewelry, there are jewelry making books […]

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