April 27, 2007

Jewelry Use by Employees

Tip! Hold the stone or jewelry similarly in the other hand.

Many companies have dress codes, which include jewelry. Some companies do this because they do not wish to offend customers who are of various faiths by employees who wear necklaces with religious symbols. Others out of practicality as some jewelry can get caught in machinery and cause severe injury or even death. You may wish to have a jewelry policy to prevent loss of your customer base and/or prevent employees from dying, which could inadvertently drive up your commercial insurance costs.

Tip! ) Always apply make-up, perfumes, oils or colognes before you put on your jewelry.

On a lesser and more serious note we have found in the auto detailing business that jewelry can be very damaging and we strongly suggest to our employees; “Please don’t wear loose jewelry because it tends to scratch cars very badly.”

Women should avoid bracelets unless they fit snug to the wrist in some professions. Industries such as driving a truck, auto maintenance, pilots, machinists or meat cutters at the super market or deli can be quite problematic for jewelry wearers.

One thing you can do to prevent loss of customers who have strong religious beliefs, which are different from a particular employee is to tell the employees; “If you have a cross or star and are proud to wear it, that’s ok, but the chain should be under twenty inches long so it doesn’t get in the way and it is best if you wear it inside your clothing not outside while at work.”

The wearing of watches in businesses is generally acceptable, but if you work around water you might wish to warn your employees and ask them to check to see that it is water resistant first and advise them if it is not. Sunglasses can be worn in certain types of out door businesses and most companies don’t have any specifications for sunglasses. They can be sporty wrap arounds, cheap plastic ones, whatever. Life is great from rose colored glasses, but you are not going to be able to do certain jobs very well with some types of sunglasses, for instance cleaning windows and mirrors in hotels or cleaning car windshields with rose tinted glasses. Something you might think on. You will have to take them off to prevent streaking the windows, mirrors, etc and thus you might in that case recommend to employees to have rope leashes help you from losing your sunglasses. If you are in profession that those ropes could get caught in mechanisms, remember they must not be allowed.

Tip! High polished sterling silver jewelry has no plating on the jewelry at all and is particularly popular with engravable items or for people who are allergic to certain metals such as nickel. The jewelry is polished by machine without additional raw material cost.

If you wear sunglasses like pilots wear, people can see your eyes. If not, it is advisable to take your glasses off when your employees are involved in selling such as a car dealership, furniture store or gallery. Often customers do not trust you until and unless you make eye contact. Your sales will be increased. People want to see to whom they are talking.

Make sure your jewelry policy is reality based and meets the criteria and safety of your work place. If you make incessant rules you will have to enforce them to be taken seriously and this can take valuable time and make employees feel like prisoners rather than team members. Put some thought into your employee jewelry policies and think about it.

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April 26, 2007

Starting a Jewelry Business? Home Parties Are a Great Way to Sell Your Work

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Home parties have been used successfully to sell everything from cookware to naughty nighties; most of these small businesses are part of a large, organized national franchise, but the home party concept is also a perfect way for local crafters to market their wares.

If you’d like to try home parties, you need a plan. First, take a look at your inventory of jewelry; do you have enough pieces, in a large enough variety, to hold a party? Think about having coordinating pieces - necklace or pendant, earrings, rings, and bracelets, in five or six different designs. Have enough pieces of each so that you can sell the items individually or in sets.

Once you’ve decided what you want to sell and how many items you to need to have for sale, set a timeline for yourself, based on how long it will take you to craft the items, and then schedule your first party. If you have a friend, family member, or coworker willing to host a party for you, that’s great. Otherwise, put up flyers, along with copies of your business card, and send a press release to your local paper.

Tip! Another common way of finishing sterling silver jewelry is nickel plating. Although nickel plating is illegal in some countries, most of the Italian silver jewelry sold in the market today is plated with nickel.

Fill your hostess in on how you plan to run the party, and make sure she lets her guests know that you plan to have the items for sale at the party. You may want to discuss her responsibilities; most home parties have light refreshments, and she’ll need enough seating for all her guests, plus a clear tabletop for you to use as a display area.

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During the party, make sure your jewelry is displayed attractively, and have inexpensive but attractive door prizes so that guests have an opportunity to win a small handcrafted item. It might be enough for you to display your work, but think about working up a presentation for each collection, and show it around to guests. Another good idea is to display a portfolio of high quality, color photos of more complex, expensive gifts for special ordering. And don’t forget to collect the names of guests who are interested in hosting a jewelry party of their own!

You’ll want to reward your hostess for having the party, so be sure you have a thank-you gift. You may want to allow the hostess to choose her favorite piece from your jewelry collection, or you may design a graduated gift selection, with the hostess gift based on the amount of money you make at the party.

If you know other crafters, consider offering to sell their craft items at the party for a commission. You may even want to create a small home party cooperative with several crafters, so you can each sell your own crafts and collect a commission on everyone else’s work.

Certainly more traditional selling venues - flea markets and craft fairs, gift shops, even eBay - should also be pursued, but giving a series of home jewelry parties is a great way to connect with enthusiastic customers and possibly develop a real following for your jewelry.

Tip! Handcrafted Jewelry Parties at Home - this is where many successful handcrafted jewelers start out. They invite their friends for some snack or dinner one afternoon or evening.

Aldene Fredenburg is a freelance writer living in southwestern New Hampshire and frequently contributes to Tips and Topics. She has published numerous articles in local and regional publications on a wide range of topics, including business, education, the arts, and local events. Her feature articles include an interview with independent documentary filmmaker Ken Burns and a feature on prisoners at the New Hampshire State Prison in Concord. She may be reached at amfredenburg@yahoo.com.

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